iAm 4.0 | Arcola Theatre

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SPID Theatre

iAm 4.0



I think, therefore…iAm.


You have been selected. We offer you a rare opportunity to participate in a secret focus group, playtesting a ground-breaking new technological innovation. Be the first to get your hands on the most exciting new piece of kit being developed today, and help the creators refine it for public release.

iAm4.0 is an interactive, participatory performance which explores our attachment to technology, and the human cost we are willing to accept in the digital age..  Most of us have accepted technology as a practical way of improving daily life. Yet we’ve all caught ourselves shouting at Siri or berating Sat Nav as if they were humans. The gadgets we rely on play a more emotional role than we like to admit.When we premiered the show in collaboration with the Bush theatre in London, audiences were excited to take part. iAm was nominated for a prestigious Off West End Theatre Award and won four star reviews some of which you can read here , here and here.


The award-winning SPID (Social Political Innovative Direct) uses immersive youth arts to regenerate community spaces. We create participatory events which get people interacting with each other and encourage debate. Our scripts have been published by Oberon, and our shows with The Bush, Southwark Playhouse and Riverside Studios have all sold out and extended.Our regular work is funded by BBC Children in Need, RBKC Youth and Corporate Services and John Lyon’s Charity.


Running Time: 60 minutes | Suitable for 7 years +

For more info: [email protected]


Supported by:
Victoria Hall Foundation, London Community Foundation, Cockayne Foundation,

Westway Community Trust, RBKC, BBC Children in Need

Pleasant surprise in that it combines entertainment value with a thoughtful message.
—The Reviews Hub
Both entertaining and challenging due to its cleverly devised format.


Mel Cook


Helena Thompson
Standard £8

Sorry, Arcola Passport tickets are not available for this production.

Sunday 4pm & 8pm

Running time: 60 minutes approximately .

Suitable for 7+

Press enquiries: Bec Martin — bec@arcolatheatre.com

24 Ashwin Street, Dalston, London, E8 3DL
020 7503 1646

© 2017 Arcola Theatre.
Arcola Theatre Production Company is a registered charity no.1108613. Registered as a company limited by guarantee in England no.5242988. Registered Office: 24 Ashwin Street, Dalston, London E8 3DL.